What do a fundamentalist Christian/options trader, a libertarian ex-Enron executive, a self-ascribed “liberal” Hollywood executive, and an Occupy Princeton student activist have in common? No it's not a set up to a bad joke, each of the above (and many more) expressed their interest and support of IVE during recent conversations.
And each had their disclaimer — “You know I am not an environmentalist…” “You know I don’t trust Wall Street”, “You know I would never be active in politics,” you know… But then each went on to describe what they cared about passionately — protecting nature, ensuring clean air and water, a better health care system, concerns about the quality of our food supply, the health of our economy, education.
With a list of shared concerns the red state/blue state, conservative/liberal, income/education divides were subjugated to the fact that we all live here on this planet, we need a healthy environment, a robust, fair economy and we truly do value each other — our human and societal capital.
They liked IVE’s core value proposition: creating a mechanism to value (price) natural and societal assets and they liked what this could do for their communities and they liked that we would begin addressing core problems rather than continuing to treat symptoms.
IVE is focused on addressing a core defect in our economy that is the root cause of many of our economic, social and environmental problems:
- Not all things are valued
- The real costs of producing goods and services do not end up accurately reflected on price tags. Read about the problem.
Using the tools of finance and our scientific understanding of the values of nature and human capital, we can harness the immense power of our market economy to work with nature and human potential instead of against them.
The costs to employment, to the environment, to our health and the health of our economy are just too high to keep doing what we have been doing.